Surfboard

I was commissioned by Surfboard to create illustrations for their new website and product, and motivational internal communications. Representing the fair team work practice their software provides for people working in the customer facing service industry.

Here are some of the original brainstorms, sketches and out-takes in early concepting. Exploring the idea that surfboard is a tool that helps you ride the waves of inflow and communication with ease, how the waters your travelling through can vary. We also explored the idea of characters living under the sea representing the customers.